Nosso objetivo é conseguir resultados reais de modo a ESTES nossos clientes realizando um trabalho do planejamento de como sua empresa irá aparecer na pesquisa do Google.
Monetize even small media with low traffic or narrow audience. Define a minimum acceptable price for their inventory by setting a price floor. Earn the highest price for each impression by selling it at multiple auctions. Ultimately, RTB programmatic makes the publisher's revenue streams more stable and predictable. The Pros and Cons of RTB for Advertisers
Esteja disposto a aprender utilizando suas campanhas de anúncios e a adaptar suas estraté especialmentegias utilizando base nos insights
The backbone of the RTB protocol is a taxonomy. It helps DSPs and SSPs to name and interpret pieces of data in the same way. In addition, the protocol contains rules for what data can be shared and how it can be used to make RTB compliant with data protection laws.
This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.
RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):
Aumentar a visibilidade e reconhecimento da marca: ESTES anúncios ajudam a aumentar a visibilidade e reconhecimento da marca, especialmente quando sãeste exibidos em canais relevantes para o público-alvo.
Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.
Payment Processed: The advertiser pays the agreed bid price through the DSP. The SSP then collects the payment, deducts its fee, and remits the remainder to the publisher.
Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions.
Ad exchanges: An ad exchange is a digital network that connects advertisers or DSPs with publishers or SSPs. The ad exchange is where real-time bidding takes place.
Customizable real-time reporting: Every campaign is different, which is why one-size-fits-all reporting doesn’t offer the insights needed to hit your key marketing metrics. Performance TV offers a powerful reporting suite that offers accurate metrics including click here ROAS (Return on Ad Spend), a fully customizable dashboard, and full Google Analytics integration to monitor your CTV campaigns alongside other digital marketing channels.
Real-time bidding takes out all of that work. You can get space on that magazine and hundreds of others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.
É ideal para quem deseja utilizar o Instagram como parte da estratégia do publicidade online de modo a a sua marca, tomando dele 1 canal para atrair novos clientes e impulsionar as suas vendas.